How to Grow On Instagram Organically
Instagram has over 2.4 billion users (Monthly Active Users) worldwide. 61% of the audience is aged between 18-34 years. India has the highest number of Instagram i.e 385.4 million users.
Instagram is not a photo-sharing social media platform but study has shown 44% of Instagram users prefer to shop weekly on Instagram.
1. Optimize Your New posts : Gets priority in the Instagram algorithm provided if these parameters are followed;
- If the content is relevant and relatable.
- High-resolution visuals inorder to have it appealing to your audience.
- Taking posts live at it’s optimal posting time.
Bonus tip: Example- If 6:00 PM works for your brand then the post should at least go live 40 minutes prior the peak time.
2. Keep The Existing Audience Engaged : Are you trying your best and not able to drive en- gagement on your page? Have you tried to under- stand what exactly is going wrong.
So it’s basically 80% role of the content which lacks drama, masala in order to get noticed. Start using the features of instagram platform. Instagram stories lets you build personalised connections with your followers.
What can go on Instagram stories?
• Behind Scenes
• Polls
3. Host Instagram Live Session : Instagram Live sessions are a perfect way to nurture your existing audience and stay connected with them by directly interacting with their queries, Q&A’s, tutorials, collaboration partnership, soft launch of any product.
4. Location Tagging : Start geotagging your Instagram posts and stories, by doing this you make yourself visible to new Ins- tagram followers. If your already having your business profile, tagging that will also showcase the de- tails of your working operations timings.
5. Correct use of Call To : The end goal of every post should convey what action the viewer needs to take looking at the post. Eg. Shop Now, Order Now, Guess what’s coming next in case of a pre-launch.
6. Recreating Trending Con : Using trending audio, memes, can have a great scope to get visibility of the page. Using the right con- tent which fits your brand makes more sense.
Conclusion :
Organic growth on Instagram requires patience and perseverance but the followers are associated with you, are also ones who would be the loyal path ones.
The Millenials and GenZ are the future buyers and they make conscious choices before any purchases they make. While tactics may shift with the introduction of new features and algorithm changes, the main subject os creating high-quality, audience-centric content and engaging with your community